Crypto.com Pushes for Recognition in an Upcoming Super Bowl Ad

According to the Wall Street Journal, cryptocurrency platform Crypto.com will come out with its very first Super Bowl advertisement in February as it attempts to become more popular among households. For this upcoming NBC Super Bowl broadcast on February 13, Crypto.com will show up beside marketers such as Rakuten Rewards, DraftKings, Inc., Avocados From Mexico, and Inuit Inc.’s Turbo Tax. 

 The primary technique of Crypto.com is that it would like to demonstrate that it is not a forgettable or passing fad, and that it ought to be viewed as trustworthy, says Steven Kalifowitz, Crypto.com’s chief marketing officer.

 “There’s a lot of people saying crypto is a fad, just the way they said the internet was a fad,” Kalifowitz stated regarding this topic. “Crypto is really the basis of the next version of the internet.”

 Crypto.com’s different marketing attempts, such as for Formula One motor racing, the Ultimate Fighting Championship, and professional basketball are all intended to make an impact on various groups of individuals, according to Kalifowitz.

 In a recent interview, Chief Executive of Crypto.com, Kris Marszalek, informed the Wall Street Journal that many executives would like for it to be among the top 20 consumer brands within the upcoming three to five years.  The Super Bowl advertisements are simply a way to take advantage of pushing for his company to be recognized even further.

 “Crypto genuinely is for everybody…” Kalifowitz stated. “Going into different sports just allows me to reach everybody where they are. Super Bowl is just one more step into that, where it’s as mass as you get.”

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