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Google Parent Company Acquires Fitbit

Ramsey Baker

Summary: Fitbit announced that they have been acquired by Google parent company Alphabet on Friday. Fitbit was acquired for about $2.1 billion at a fully diluted equity value. This deal pits Alphabet and Apple against each other in the fitness tracking industry. By Ramsey Baker

Fitbit announced that they have been acquired by Google parent company Alphabet on Friday.

Fitbit was acquired for about $2.1 billion at a fully diluted equity value. This deal pits Alphabet and Apple against each other in the fitness tracking industry.

By Ramsey Baker

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