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Lamborghini Utilizing Blockchain To Verify Heritage Cars

Janelle Fox

Summary: Lamborghini, the Italian luxury sports car brand, is now utilizing Salesforce Blockchain to verify heritage Lamborghini cars. The announcement came on Nov. 19 from customer relationship management firm Salesforce that they had teamed up with Lamborghini to trace, certify and authenticate heritage cars faster and safer by utilizing their blockchain platform. The new system will prevent ...

Lamborghini, the Italian luxury sports car brand, is now utilizing Salesforce Blockchain to verify heritage Lamborghini cars.

The announcement came on Nov. 19 from customer relationship management firm Salesforce that they had teamed up with Lamborghini to trace, certify and authenticate heritage cars faster and safer by utilizing their blockchain platform. The new system will prevent the potential counterfeiting of Lamborghinis, as all authentication checks are managed by Lamborghini and its partner network.

By Janelle Fox

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