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London-based FinTech Startup DIEM Is Contemplating Legal Action Against Facebook

Amy Liu

Summary: A London-based FinTech startup by the name of DIEM is contemplating legal action against Diem Association and/or Facebook over the use of the Diem name, according to reporting from European FinTech publication Sifted. Facebook's Libra Association rebranded to Diem Association on December 1. "As a small startup, we are concerned that customer confusion resulting from Libra’s actions will significantly impact our growth,” ...

A London-based FinTech startup by the name of DIEM is contemplating legal action against Diem Association and/or Facebook over the use of the Diem name, according to reporting from European FinTech publication Sifted. Facebook's Libra Association rebranded to Diem Association on December 1. "As a small startup, we are concerned that customer confusion resulting from Libra’s actions will significantly impact our growth,” DIEM founder and CEO Geri Cupi said.

By Amy Liu

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