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​NexTech AR Will Buy $2 Million In Bitcoin To Optimize Capital Allocation

Mary Liu

Summary: NexTech AR, Canada’s leading provider of virtual and augmented reality (AR) experiences, announced today that with the aim of optimizing capital allocation and diversification strategy, it will purchase $2 million in Bitcoin and may increase investment in 2021.  The company saw Bitcoin as a store of value and a type of "digital gold". Evan Gappelberg, CEO ...

NexTech AR, Canada’s leading provider of virtual and augmented reality (AR) experiences, announced today that with the aim of optimizing capital allocation and diversification strategy, it will purchase $2 million in Bitcoin and may increase investment in 2021. 

The company saw Bitcoin as a store of value and a type of "digital gold". Evan Gappelberg, CEO of NexTech said: "Bitcoin is a digital version of gold which has a total market capitalization of $10 trillion versus Bitcoin’s total market capitalization of only $500 billion. We think that as part of the digital transformation a paradigm shift to digital gold is underway and as Bitcoin is seen more and more as a store of value, just like gold, it will catch up to gold."

By Mary Liu

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