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PuffBar Will Use Crypto to Fight Counterfeits
Summary: Puff Bar, a vaping brand that sells fruit-flavored nicotine huffers, said that it will use crypto to stop people from selling knock-offs of its devices. The brand posted on Reddit yesterday that it will be “using Vechain Technologies $VET & Cypheme to fight counterfeits.” Puff Bar is produced by Cool Clouds Distribution, a Los Angeles company ...
Puff Bar, a vaping brand that sells fruit-flavored nicotine huffers, said that it will use crypto to stop people from selling knock-offs of its devices. The brand posted on Reddit yesterday that it will be “using Vechain Technologies $VET & Cypheme to fight counterfeits.”
Puff Bar is produced by Cool Clouds Distribution, a Los Angeles company founded in 2019. According to the Wall Street Journal, Cool Clouds stopped selling its product in the US after the FDA banned flavored e-cigarettes. While PuffBar’s products are off the market, counterfeits have taken their place. PuffBar decides to use Vechain so that customers can verify the authenticity of its vapes once it returns to shelves. The idea is that blockchains are immutable and everything logged on them can’t be altered or changed without 51% of the network’s computers mutinying.
The commercial use of blockchain to help authenticate something isn’t new. Food companies such as Walmart use blockchain to track the production of their food from “farm to fork” using IBM’s food trust technology.
By Sara Zhang
