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Luxury fashion brands poised to join the NFT market

Summary: Gucci recently confirmed to Vogue Business that it's "only a matter of time" before a brand like Gucci will release an NFT.  In addition, Vogue Business has confirmed with multiple industry sources that a number of luxury fashion houses are close to releasing NFTs.  "The question is just who will pull the trigger first," says ...

Gucci recently confirmed to Vogue Business that it's "only a matter of time" before a brand like Gucci will release an NFT.  In addition, Vogue Business has confirmed with multiple industry sources that a number of luxury fashion houses are close to releasing NFTs.  "The question is just who will pull the trigger first," says Marjorie Hernandez, founder of Lukso, a blockchain platform that works with fashion brands.  "Luxury brands were behind on the e-commerce trend, so there’s now more of a willingness to experiment with new technologies like blockchain." 

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