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$23 Billion Wealthfront To Enter The Cryptocurrency Space

Mary Liu

Summary: Wealthfront, a robot investment and wealth management platform is going to enter the crypto space, which will provide its millennials and "Generation Z" investors with access to cryptocurrencies, as reported by The Block. Wealthfront stated that it will add cryptocurrency after the launch of the portfolio feature, enabling users to invest in various exchange-traded funds ...

Wealthfront, a robot investment and wealth management platform is going to enter the crypto space, which will provide its millennials and "Generation Z" investors with access to cryptocurrencies, as reported by The Block.

Wealthfront stated that it will add cryptocurrency after the launch of the portfolio feature, enabling users to invest in various exchange-traded funds (ETF) and environmental, social, and governance (ESG) investment products. 

According to Wealthfront's official website, Wealthfront's AUM reached approximately $23 billion in 2020. The company is one of the largest and fastest-growing robot-advisors or digital investment management companies in the industry.

By Mary Liu

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