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Spike Lee’s New Ad Dubbed “The Currency of Currency” Launched Online Today

Amy Liu

Summary: Spike Lee’s new ad dubbed “The Currency of Currency” launched online today, and the two-minute spot depicts crypto as new money for a diverse world. The 64-year-old Oscar winning filmmaker directed and starred in the commercial for crypto ATM provider Coin Cloud, and in the ad, he explores themes such as racial and financial inequality, ...

Spike Lee’s new ad dubbed “The Currency of Currency” launched online today, and the two-minute spot depicts crypto as new money for a diverse world. The 64-year-old Oscar winning filmmaker directed and starred in the commercial for crypto ATM provider Coin Cloud, and in the ad, he explores themes such as racial and financial inequality, diversity, and inclusivity.

Coin Cloud chose Spike Lee to direct the crypto commercial specifically for his experience in exploring social issues, and the firm noted they wanted to “spark important dialogue” with the ad campaign. The ad does have a loose reference to Bitcoin via a Coin Cloud ATM that contains the BTC logo, however the firm’s ATMs support more than 30 digital assets.

By Amy Liu

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