Cleveland Cavaliers announced the establishment of a formal partnership with the entertainment industry's blockchain provider Socios.com. 

Initially, they will focus on establishing awareness and brand influence for the Socios.com platform through the Cavaliers’ global reputation. 

Starting from the upcoming 2021-22 season, the Socios.com logo will appear directly below the Cavaliers training uniform player number. 

In addition, Socios.com will be able to use the Cavaliers logo in global marketing activities outside of the United States and Canada. Socios.com became the first Cavaliers partner to take advantage of this unique brand opportunity under the NBA International Team Marketing Program.

By Mary Liu