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Coinbase Adds Former Facebook Executive As Chief Marketing Officer
Summary: Emilie Choi, the president, and Chief Operating Officer for crypto exchange Coinbase announced that the company has hired former Facebook veteran Kate Rouch as its new Chief Marketing Officer (CMO). Rouch has worked at Facebook for more than a decade, and her marketing team has won multiple advertising awards and has increased Facebook's active users ...
Emilie Choi, the president, and Chief Operating Officer for crypto exchange Coinbase announced that the company has hired former Facebook veteran Kate Rouch as its new Chief Marketing Officer (CMO).
Rouch has worked at Facebook for more than a decade, and her marketing team has won multiple advertising awards and has increased Facebook's active users from more than 500 million to nearly 3 billion. Rouch has also served as the global head of brand and product marketing for industry giants such as Instagram, WhatsApp, and Messenger.
Choi wrote that Rouch's experience will help Coinbase's efforts to "bring millions of people into the crypto economy."
Tags: Coinbase,Emilie Choi,Facebook,Kate Rouch
Link: Coinbase Adds Former Facebook Executive As Chief Marketing Officer [Copy]
