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18% Adults In The U.S. Have Bought NFTs, A Survey Shows

Amy Liu

Summary: Today research company Piplsay published a survey about non-fungible tokens (NFTs) based on an online survey this month of more than 30,870 people in the US and 9,170 in the UK. The results show a slightly older demographic than one might expect, with more millennial buyers than the younger Generation Z, although the survey was ...

Today research company Piplsay published a survey about non-fungible tokens (NFTs) based on an online survey this month of more than 30,870 people in the US and 9,170 in the UK. The results show a slightly older demographic than one might expect, with more millennial buyers than the younger Generation Z, although the survey was restricted to 18 and over.

Survey results claim that 41% of millennials in the US and 45% in the UK have bought an NFT, which is surprisingly high, particularly as this runs to people up to aged 40. The figure across all age groups is 18% in the US have made a purchase and just 5% in the UK, perhaps implying a bias towards older people participating in the survey, especially in the UK. 

Half of the people in the US either are not aware of NFTs or have no opinion about them, rising to 68% in the UK. Americans have a more positive attitude towards NFTs, with 32% believing NFTs are revolutionary compared to 18% who think they’re an absurd concept. 

By Amy Liu

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