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Tom Brady to Star in $20 Million Campaign for FTX.US
Summary: Cryptocurrency exchange platform FTX is trying to level up in the U.S. with more established competitors through a new ad campaign featuring the married couple of football great Tom Brady and model and businesswoman Gisele Bündchen, according to Wall Street Journal. The U.S. affiliate of international crypto derivatives exchange FTX plans to invest $20 million ...
Cryptocurrency exchange platform FTX is trying to level up in the U.S. with more established competitors through a new ad campaign featuring the married couple of football great Tom Brady and model and businesswoman Gisele Bündchen, according to Wall Street Journal.
The U.S. affiliate of international crypto derivatives exchange FTX plans to invest $20 million in the campaign, which begins Thursday during the National Football League season kickoff game. The campaign will run during NFL broadcasts throughout October along with digital advertising components, the company said.
“We’re the newcomers to the scene,” said FTX.US President Brett Harrison, referring to the crypto services landscape in the U.S. The company needs to familiarize consumers with its technology, customer service and offerings, while competing with incumbents like Coinbase Global Inc. or Kraken, Mr. Harrison said. “We know that we had to embark on some kind of mass branding, advertising, sponsorship type work in order to be able to do that,” he said.
By Amy Liu
Tags: Campaign,FTX.US,Tom Brady
Link: Tom Brady to Star in $20 Million Campaign for FTX.US [Copy]
