During an interview with CNBC Squawk Box, Barry Sternlicht, Starwood Capital Group CEO and founder said that gold is "kind of worthless" so he holds Bitcoin. 

He said: "The reason I own Bitcoin is because the U.S. government and every government in the western hemisphere are printing money now to the end of time and this is a finite amount of something and it can be traded globally." 

However, Sternlicht does not seem to be an extremist of BTC. He believes that Bitcoin has no specific purpose, but a store of value.

By Mary Liu