Cryptocurrency exchange Coinbase established a multi-year partnership with the National Basketball Association (NBA) on Tuesday. The cooperation will also be extended to the Women's National Basketball Association (WNBA), NBA G League, NBA 2K League, and American Basketball. The terms of the transaction were not disclosed.

This is the first official cryptocurrency platform partnership of the NBA League. 

The 75th anniversary season of the NBA will begin on Tuesday, and Coinbase will have opportunities for Logo exposure. Coinbase is traded on Nasdaq under the ticker "COIN" with a market cap of $64.24 billion. As of press time, COIN rose 3.8% to $304.6.

By Mary Liu