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Google’s Keyword Searches for NFTs Surge to Record Highs

Amy Liu

Summary: Google’s keyword search data shows interest in NFTs has surged to record levels, with traffic beating out search terms pertinent to many crypto assets. According to Google Trends, interest in NFTs saw a dramatic spike at the start of the year. With search volume drying up by roughly 75% as of the end of June, ...

Google’s keyword search data shows interest in NFTs has surged to record levels, with traffic beating out search terms pertinent to many crypto assets. According to Google Trends, interest in NFTs saw a dramatic spike at the start of the year.

With search volume drying up by roughly 75% as of the end of June, interest began to bounce back in July before breaking into new highs at the end of October. Since then, Google search traffic for NFT-related keywords has continued to surge, doubling over the past three months.

The spike in interest has seen “NFT” overtake many of keywords that have long-dominated crypto-related search traffic, including “DeFi,” “Ethereum,” and even “blockchain.”

By Amy Liu

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Link: Google’s Keyword Searches for NFTs Surge to Record Highs   [Copy]
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