Summary: Krafton, developer of Player’s Unknown Battle Ground (PUBG), has inked a partnership with Solana Labs (SOL) to develop blockchain and NFT based games and services, according to an announcement on Wednesday.  “Krafton will continuously see ways to work closely with blockchain companies like Solana Labs as we work toward establishing our Web 3.0 ecosystem,” said ...

Krafton, developer of Player’s Unknown Battle Ground (PUBG), has inked a partnership with Solana Labs (SOL) to develop blockchain and NFT based games and services, according to an announcement on Wednesday. 

“Krafton will continuously see ways to work closely with blockchain companies like Solana Labs as we work toward establishing our Web 3.0 ecosystem,” said Hyungchul Park, Lead of Web 3.0 Roundtable at Krafton, Inc. “As one of the best global high-performance blockchain with strength in high speed and low fees, Solana represents the best of the Web 3.0 ecosystem and its technologies.” 

While this deal is a new datapoint for Krafton and Web3, the South Korean-based gaming company has already entered the space. In February of this year, Krafton announced it invested a combined $6.6 million in South Korean NFT marketplaces Seoul Auction Blue and XBYBLUE. They also signed a memorandum of understanding (MOU) to develop NFT oriented projects.

Solana, is the ninth-largest blockchain in the world by market capital, supporting builders around the world creating crypto apps that scale. Krafton noted that they chose to partner with Solana because Solana is the “world’s most performant blockchain,” giving developers the confidence to build for the long term without compromising their security.

“We’re excited by Krafton’s commitment to build the future of gaming on Solana,” said Johnny Lee, Head of Games Business Development at Solana Labs. “Krafton is an established innovator in the games industry and we are excited to be part of their next level up.

PUBG, a battle royale style game, is one of the most popular games in the world, with some countries even banning the highly addictive game. The game with over 1 billion downloads will now have the opportunity to enter Web3 through unique measures. 

Author: Tyler Irvin