Binance Becomes First-Ever Crypto Exchange Partner for the Grammy Awards

Binance becomes the first-ever official crypto exchange partner of the 64th Annual Grammy Awards taking place on April 3 according to an announcement Thursday. 

They also took to twitter to announce the sponsorships for the upcoming award show. 

Binance, the world’s largest crypto exchange, will help the Academy bring various Web3 projects, technology and experiences to the organization's events and projects. 

The Recording Academy, the company that puts on the Grammy Awards, is focused on empowering music people globally and believes that their mission aligns with Binance’s goal of doing the same but in terms of finance and cryptocurrency. The Recording Academy is made up of musicians, producers, recording engineers and other musician professionals. They are behind the inked deal with Binance and other Grammy sponsors. 

The annual music award ceremony, held at the MGM Grand Garden Arena in Las Vegas, will also feature exclusive NFTs via the OneOf marketplace, issued on Tezos. OneOf is a new NFT marketplace specifically built for the music, sports and lifestyle communities. Their NFT collections are designed by world renowned artists Emonee LaRussa, Andre Oshea and ThankYouX. 

“As an Academy, we are always looking for ways to help artists discover new forms of creative expression, while also creating new ways of income generation and ways for fans to interact with the artists that they love. Co-President of The Recording Academy, Panos A. Panay said. OneOf shares that vision, and we are proud to work with a sustainable NFT company."

Here is a look at a collection currently being shown on OneOf’s website: 

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