The Wall Street Journal, citing people familiar with the matter, reported that Fidelity Investment Management is considering starting bitcoin trading for retail clients.

As of March 31, Fidelity had about $4.3 trillion in assets under management.

The company has yet to make an official announcement, but Mike Novogratz, Galaxy Digital CEO highlighted the possibility at the SALT conference on Monday, saying: “A little bird told me Fidelity are going to shift retail customers into crypto soon, I hope that bird is right."

Fidelity launched its subsidiary Fidelity Digital Assets (FDA) in October 2018 to meet the growing demand for cryptocurrencies from institutional clients, and the company will also allow its clients the option to invest in Bitcoin as part of 401(k)s plan.

By Mary Liu