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KFC Deploys Blockchain Pilot For Digital Advertising And Media Buying

Ramsey Baker

Summary: KFC, the fried chicken franchise, has released a blockchain pilot program across the Middle East designed to improve digital advertising and media buying. KFC Middle East believes the blockchain-powered platform will ensure increased transparency in the advertising supply chain, according to a report from news publication AMEinfo on April 29. By deploying the platform, the ...

KFC, the fried chicken franchise, has released a blockchain pilot program across the Middle East designed to improve digital advertising and media buying.

KFC Middle East believes the blockchain-powered platform will ensure increased transparency in the advertising supply chain, according to a report from news publication AMEinfo on April 29. By deploying the platform, the company also aims to address problems like security and privacy of advertisers, publishers and consumers.

By Ramsey Baker

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