Express

KFC Deploys Blockchain Pilot For Digital Advertising And Media Buying

Ramsey Baker

Summary: KFC, the fried chicken franchise, has released a blockchain pilot program across the Middle East designed to improve digital advertising and media buying. KFC Middle East believes the blockchain-powered platform will ensure increased transparency in the advertising supply chain, according to a report from news publication AMEinfo on April 29. By deploying the platform, the ...

KFC, the fried chicken franchise, has released a blockchain pilot program across the Middle East designed to improve digital advertising and media buying.

KFC Middle East believes the blockchain-powered platform will ensure increased transparency in the advertising supply chain, according to a report from news publication AMEinfo on April 29. By deploying the platform, the company also aims to address problems like security and privacy of advertisers, publishers and consumers.

By Ramsey Baker

Last Update:

Tags: ,,,,
Link: KFC Deploys Blockchain Pilot For Digital Advertising And Media Buying   [Copy]
Next:

Related Articles

  • BTC Weekly Outlook: The Oversold Bounce—A Bottom or a Shorting Opportunity? 2 days ago
  • The Making of a Political Darling: Is Chainlink’s Government Deal a Victory for Tech or... 6 days ago
  • Google Steps Into Blockchain: A New Front in the “Ledger Wars” 8 days ago
  • Bitcoin Weekly Analysis: Is a Bear Market on the Horizon? 10 days ago
  • AI Fraud Is Breaking the Internet’s Trust Economy. Can Compliance Tech Keep Up? 13 days ago

    • You need to login to comment.