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Hurun Report: High Net Worth Individuals Increasing Interest in Cryptocurrency Investment, Willingness to Increase Allocation Reaches 25% in the Next Year

Summary: According to the Hurun 2025 China High Net Worth Individuals Financial Investment Demand and Trends Report, the proportion of various types of financial investments among domestic high net worth individuals and the proportion of cryptocurrency in overseas financial investment products allocated in the past three years are both 2%. However, in the adjustment plans for ...

According to the Hurun 2025 China High Net Worth Individuals Financial Investment Demand and Trends Report, the proportion of various types of financial investments among domestic high net worth individuals and the proportion of cryptocurrency in overseas financial investment products allocated in the past three years are both 2%. However, in the adjustment plans for financial investments in the next year among high net worth individuals, the proportion of increasing cryptocurrency investment is 25%, and the proportion of cryptocurrency in overseas financial investment products considered for allocation in the next year is 6%. The report also points out that over 90% of high net worth individuals have a habit of collecting, and with the advent of the AI era, the popularity of digital collectibles is gradually rising, entering the top ten for the first time with a proportion of 7%.

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