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Moonbirds' Parent Company Releases Birbillions Strategy: Aiming for $1 Billion in Physical Revenue, Targeting Pop Mart
Summary: Moonbirds' parent company Orange Cap Games (OCG) has officially released the 'Birbillions Thesis' whitepaper, proposing a hybrid business model of physical collectibles + crypto memes. The whitepaper points out the core pain point in the crypto industry is the disconnect between serious companies and absurd memes, with OCG aiming to capture non-crypto users' attention through ...
Moonbirds' parent company Orange Cap Games (OCG) has officially released the 'Birbillions Thesis' whitepaper, proposing a hybrid business model of physical collectibles + crypto memes. The whitepaper points out the core pain point in the crypto industry is the disconnect between serious companies and absurd memes, with OCG aiming to capture non-crypto users' attention through physical toy distribution (via Asmodee, GTS, etc.) and using the $BIRB token as a value coordination layer. Data shows OCG's physical revenue in the second year of operation has reached $8 million. The argument claims their goal is to become the first crypto-native consumer enterprise to achieve $1 billion in annual revenue through physical sales, without relying on transaction fees or token sales.
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Link: Moonbirds' Parent Company Releases Birbillions Strategy: Aiming for $1 Billion in Physical Revenue, Targeting Pop Mart [Copy]
