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Luxury Goods Group LVMH Will Launch Blockchain For Luxury Authenticity

Liang CHE

Summary: According to coindesk.com, LV brand owner and luxury goods group LVMH are preparing to launch blockchain applications to prove the authenticity of high-priced luxury goods. The cryptographic verification platform code-named AURA is expected to be launched in LV and another LVMH brand Parfums Christian Dior in May and June. It will then expand to LVMH's ...

According to coindesk.com, LV brand owner and luxury goods group LVMH are preparing to launch blockchain applications to prove the authenticity of high-priced luxury goods. The cryptographic verification platform code-named AURA is expected to be launched in LV and another LVMH brand Parfums Christian Dior in May and June. It will then expand to LVMH's other 60 luxury brands and eventually expand to its competitor's brand.

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