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Ripple Aims To Become The "Amazon" Of Blockchain Platforms, Moves Away From Its Payments Focus

Emily Mason

Summary: Ripple is aiming to expand use cases for its underlying blockchain technology in an effort to move the company's value away from its stockpile of XRP, as reported by The Financial Times. The company is now trying to develop tools to help developers create applications to run on Ripple's blockchain. Chief Executive Brad Garlinghouse told ...

Ripple is aiming to expand use cases for its underlying blockchain technology in an effort to move the company's value away from its stockpile of XRP, as reported by The Financial Times.

The company is now trying to develop tools to help developers create applications to run on Ripple's blockchain. Chief Executive Brad Garlinghouse told The Financial Times that the he hopes the move will make Ripple a broad blockchain platform analogous to how Amazon has become an all-consuming ecommerce platform.

The new plan represents a shift from Ripple's original focus on working with banks to create a more efficient and cost effective cros border payments system.

By Emily Mason

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