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NFT Project Okay Bear Signs Licensing Deal with IMG
Summary: According to CoinDesk, Okay Bear, a non-fungible token (NFT) project launched on the Solana blockchain, recently appointed International Management Group (IMG) as its global licensing representative. The project, consisting of 10,000 well-dressed bears sold as profile picture (PFP) NFTs, has been a great success. Within the first 24 hours of its launch back in April, ...
According to CoinDesk, Okay Bear, a non-fungible token (NFT) project launched on the Solana blockchain, recently appointed International Management Group (IMG) as its global licensing representative.
The project, consisting of 10,000 well-dressed bears sold as profile picture (PFP) NFTs, has been a great success. Within the first 24 hours of its launch back in April, it generated more than $18 million in sales, which is more trading volume than any other Ethereum project.
Bruno Maglione, president of licensing at IMG, said that Okay Bear brand values will be reflected in future collaborations and products.
Previously, IMG worked on licensing deals with brands including Fortnite, Lego, and Angry Birds. Meanwhile, Okay Bear recently collaborated with NBA basketball supplier Wilson and Chicago Bulls point guard Lonzo Ball on a signed NFT in his likeness.
Author: Katie Lin
Tags: IMG,licensing deal,NFT project,Solana Blockchain
Link: NFT Project Okay Bear Signs Licensing Deal with IMG [Copy]
